Sub 49 Records

Artist Promo Checklist

Congratulations on getting signed to Sub 49 Records! To ensure your release is successful, complete the tasks below:

  1. Content Planning

  2. Updating DSP Profiles

  3. Other Marketing Strategies

If this is your 1st release or your DSP (Digital Streaming Platforms) Profiles are not set up click below:

Claim Artist Profiles

Up-To-Date

  • Make sure that your artist profile has an up-to-date images and links to your website and socials.

  • Write your bio to show who you are as in artist. It can be short and sweet, or it can your life story. This is your chance to resonate with your fans!

    Sub 49 Writing Bio Pro Tip:

    You can use the @ symbol to tag artists that are closely related to your sound. This helps the algorithm categorize your music to better feed into other people’s Spotify.

    Link to How to Update your Bio

    Link to Do’s and Don’ts by Spotify

  • Artist Pick is the perfect way to highlight what’s important to you right now—be it your latest release, playlist, show announcement, or Artist Fundraising Pick.

    Pro Tip: Make sure to change your artist pick frequently. This is tracked by Spotify and tells them you are active on Spotify for Artists

    Link to Spotify Artist Pick

Spotify Pitching

    1. Login to your Spotify for artists

    2. Spotify for Artists > Music > Upcoming

    3. Add your hometown + Current Location

    4. Choose your genres, Song Style, Cultures, Moods, instruments, cover, remix, recorded, and instrumental if applicable

    5. Write Your Pitch

    6. Hit Submit

  • Ensure every release has a track submitted to Spotify. Make sure your profile is up to date. Pitch your release via Spotify for artists 10 days before the release is out. As long as the pitch is made 7 days in advance, your song will be feed into the Radio algorithm as well as Release Radar.

    Focus on the story or the emotion behind the music. If you can communicate the emotion or energy behind the music it increases your chances of being playlisted. Other times, you can write the budget allocation and what editorial playlist you would like to be on. But the story behind how the track was created is the most important.

    Sub 49 Example:

    Spotify Pitching CASHEW Winning Prompt May 2025

    2016 trap music videos sparked my creativity. I wanted to capture that raw, wild intensity ghetto energy and weave it into house music, delivering a groovy, fresh and tough sounding house record.

    $200 IG ads w/CTA to DSPs. 

    $100 TT ads.
$100 DJ promo campaign.

    Targets: Tech House Operator, Hot New Dance, Nasty Bits


  • “I wrote the track last year around festival season with the hope in mind of seeing and hearing it being played in that setting, somewhere I love to listen to and discover new music. It's a track that i feel really showcases my take on the UK bass genre and my 'sound' which is something i worked long on to try and discover and create. You could describe the track as upbeat and lively, definitely made for the summer and the lyrics give the track a nostalgia which, i think, creates a nice contrast to the modern sound design.”

    "I wrote this track at the end of 2021 with the goal to combine a more melodic, futuristic sounding break section with a heavy, fast-paced drop. Something that would bring the energy in a club but also have the melodic depth to carry a more emotional sound. I think that the contrast between these two ideas brings forward a unique perspective within the UK Bass genre and that this track represents that vision that I've been striving to capture. DJ support from DJ EZ, Cajama & Shaun Banger Scott."

  • Most of the time you’re not going to make it onto Spotify Editorial Playlists (sorry).

    Pitching your music in time is still very important. It gives your track the chance to be included in your followers Release Radar and Radio.

    So how can you make it on a editorial placement?

    1. Most of the weighting for playlist placement sits with the artists pitch, and the organic consumption and engagement of that artist in the Spotify ecosystem. 

    2. Each artist and track is assigned a “Popularity Score”. The more engagement and/or playlists your track gets on (both Spotify and follower made), the higher your score.

    3. The higher your popularity score, the more likely you will be successful

Other To-DO’s

  • Create a 30-second or less vertical video expressing your artistry and invite fans into your creative process, all while keeping your music front-and-centre.

    How to upload Clips

    Step 1: Access the video dashboard in Spotify for Artists by clicking the “Create a Clip” card on desktop or mobile, or by clicking the “Video” tab on desktop.

    Step 2: Click the “Upload Video” button to start uploading. Clips should be vertical, at least 1280px tall and 1080px wide, MP4 format, and between three and 30 seconds.

    Step 3: Add your video details. You can add a caption describing the Clip, tag one of your releases, note whether the video contains explicit content, and select the thumbnail image for your video.

    Step 4: Read and agree to the Clips terms & conditions.

    Link to Spotify Clips

  • We recommend having several playlists which are updated and promoted to your fan base regularly. You can use this playlist to further curate your sound, support smaller creators or friends you surround yourself with.

    Link to how to make a playlist

    Link to publishing playlists

  • We provide every release with a “pre-save” link. Use this link to share on social media platforms to get your fans engaged before your release! By clicking the “pre-save” button, your release will be automatically added to your fans profiles. This is different from a “follow” so make sure to have your fans click the option for “lifetime fans”. This will not only pre-save your track to their profiles but also get fans to automatically follow you!

    Pre-Saves are important to ensure a successful release. The more fans that pre-save, the more engagement you’ll see on the day of your release!